System and method for automatically retrieving relevant digital advertisements from multiple channels

US12073428B2 · kind B2 · utility

Assignee

• Walmart Apollo, LLC · US

Inventors

• Tanay Kumar Saha · Indianapolis, US
• Yanbing Xue · Sunnyvale, US
• Xiaobo Peng · Shanghai, CN
• Jayanth Korlimarla · Sunnyvale, US
• Musen Wen · Mountain View, US
• Wei Shen · Pleasanton, US
• Rajesh Garigipati · San Bruno, US
• Anant Furia · San Jose, US
• Valeriy V. Pelyushenko · San Jose, US
• Chintan Jagdish Rita · Sunnyvale, US
• Ergin Guney · San Francisco, US

Key dates

• Filing date: Jan 30, 2023
• Grant date: Aug 27, 2024
• Expiry date: Jan 30, 2043

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0631
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods for automatically retrieving and providing digital advertisements from multiple channels with improved relevancy to a search query are disclosed. In some embodiments, based on a query, a first set of sponsored items is retrieved and ranked based on an optimization of conversion rate, and a second set of sponsored items is retrieved and ranked based on an optimization of click-through rate. Based on the first set of sponsored items and the second set of sponsored items, a ranked list of recommended items is generated for display based on an advertisement auction mechanism, in response to the query.