Centralized identity for personalization of data presentation

US12086826B1 · kind B1 · utility

Assignee

• Block, Inc. · US

Inventors

• Katherine Swett · New York, US
• Lisa Fong · Hayward, US
• Xuanhua Ren · San Francisco, US
• Jocelyn Fu · Riverview, US
• Katherine Ahn · New York, US
• Vitaly Odemchuk · San Francisco, US
• Bryan Ashley · Larkspur, US
• Joseph Edward Boudreau · Toronto, CA

Key dates

• Filing date: Jul 26, 2022
• Grant date: Sep 10, 2024
• Expiry date: Jul 26, 2042

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0641
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Techniques described herein are directed to centralized identities for personalization of data presentation. A centralized identity is generated when similar user identifiers as stored across resources are determined. The centralized identity associates the user identifiers with each other and allows for user-related data from the multiple disparate resources to be queried and received. This user-related data can then be utilized to determine one or more personalizations to apply, and an application being used by the user may be modified to present the personalizations.