Systems and methods for targeting electronic content using virtual tokens on user devices

US12086832B2 · kind B2 · utility

Assignee

• Yahoo Ad Tech LLC · US

Inventors

• Eric Bax · Sierra Madre, US
• Charlotte Bax · McNair, US
• Kimberly Williams · Mount Pleasant, US
• Nikki Thompson · Bloomfield, US
• Lisa Giaffo · Pasadena, US
• Tanisha Sharma · Los Angeles, US
• Will Wagner · New York, US
• Melissa Gerber · Los Angeles, US

Key dates

• Filing date: Sep 26, 2022
• Grant date: Sep 10, 2024
• Expiry date: Sep 26, 2042

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods are disclosed that include receiving electronic content data associated with an electronic content provider comprising: a content campaign identification associated with a virtual token, and provider-identified platform identifications that identify platforms on which the content campaign may be initiated; receiving input from the user comprising: a user identification, a virtual token identification, a campaign identification that identifies the content campaign associated with the virtual token, and user-identified platform identifications that identify the platforms on which the user consents to be targeted by the content campaign; determining, based on the received electronic content data and user data, the content campaign and platforms the user consents to; and generating a notification to initiate a content campaign targeting the user on the platforms on which the user consents to be targeted; and outputting the generated notification to the platforms on which the user consents to be targeted.