Cross-platform proposal creation, optimization, and deal management

US12086841B2 · kind B2 · utility

Assignee

• Turner Broadcasting System, Inc. · US

Inventors

• Wassim Samir Chaar · Coppell, US
• José Antonio Carbajal Orozco · Atlanta, US
• Andreea Popescu · Atlanta, US
• Peter Alexander Williams · Bar Harbor, US
• David James Benoit · Fayetteville, US
• Lawrence Herbert Allen, II · Somers, US

Key dates

• Filing date: May 23, 2023
• Grant date: Sep 10, 2024
• Expiry date: May 23, 2043

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0247
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system is provided for cross-platform proposal creation, optimization, and deal management. The system generates a proposal plan corresponding to a distribution of target audience across a set of delivery platforms based on an adjustment of a request parameter associated with a request. The proposal plan is executed for a first time period in a flight on a first delivery platform from the set of delivery platforms based on a plurality of client-defined requirements corresponding to the request. The proposal plan is optimized for a second time period in the flight by an in-flight re-distribution of the target audience across the set of delivery platforms. Execution of the optimized proposal plan is controlled for the second time period in the flight on the first delivery platform.