Methods, systems and apparatus to estimate census-level total impression durations and audience size across demographics
US12093968B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 31, 2021 |
| Grant date | Sep 17, 2024 |
| Priority date | — |
| Expiry date | Apr 5, 2042 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F17/18
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Example technical solutions to determine census-level audience metrics across demographics are disclosed. Disclosed example apparatus include a distribution parameter solver to initialize distribution parameter values for a probability of an individual within a demographic being (i) included in a subscriber audience for the demographic and (ii) having a first impression duration, the subscriber audience having a first subscriber audience size. Disclosed example apparatus also include a divergence parameter solver to determine divergence parameter values between (i) the first subscriber audience size and the first impression duration and (ii) a census-level audience size and a second impression duration based on the initialized distribution parameter values. Disclosed example apparatus further include a search space identifier to identify a search space within bounds based on a census-level total impression count and a census-level total impression duration, the search space to define a range based on census-level duration equality and census-level audience equality constraints.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.