Patent · US Active

Identifying and quantifying sentiment and promotion bias in social and content networks

US12093970B2 · kind B2 · utility

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27Claims
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Key dates

Filing dateApr 19, 2019
Grant dateSep 17, 2024
Priority date
Expiry dateOct 4, 2039

Classification

  • Technology area (CPC G)Physics
  • CPC primaryG06Q50/01
  • WIPO fieldIT methods for management
  • WIPO sectorElectrical engineering

Abstract

A method, system and computer program product for identifying and quantifying sentiment and promotion bias. A set of sentiment as a measure of a group opinion is received, where a sentiment is expressed as a weight associated with an edge between two vertices in a graph. Balanced graphs associated with spanning trees corresponding to multiple views of a signed graph are constructed using the set of sentiments. Scores are assigned for each of the multiple views of the signed graph to determine an influence one group has over another group while maintaining agreement. An inequitable ratio of the assigned scores over agreeable sets of vertices of the signed graph is obtained. Based on the inequitable ratio of the assigned scores over agreeable sets of vertices of the signed graph, a more accurate sentiment bias is identified and quantified in contrast to currently existing sentiment analysis tools.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.