Methods and apparatus to generate audience metrics using third-party privacy-protected cloud environments

US12100016B2 · kind B2 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Matthew VanLandeghem · Schaumburg, US
• Lianghua Shao · Duarte, US
• Jessica Brinson · Chicago, US
• Sagar Sanghavi · Sunnyvale, US
• Jonathan Sullivan · Hurricane, US
• Billie Jo Kline · Inverness, US
• Mala Sivarajan · San Ramon, US
• Shruthi Koundinya Nagaraja · San Jose, US
• Logan Thomas · Boston, US
• Arushi Kumar · Hyattsville, US

Key dates

• Filing date: Nov 10, 2022
• Grant date: Sep 24, 2024
• Expiry date: Nov 10, 2042

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/535
• WIPO field: Computer technology
• WIPO sector: Electrical engineering

Abstract

An example system disclosed herein includes programmable circuitry to identify donor adjustment factors and recipient adjustment factors used for correction of media impressions logged by a database proprietor, the donor adjustment factors including first donor adjustment factors associated with a first geographic region and second donor adjustment factors associated with a second geographic region, determine a first reduced donor factor set corresponding to ones of the first donor adjustment factors that satisfy a threshold, determine a second reduced donor factor set corresponding to ones of the second donor adjustment factors that satisfy the threshold, and generate imputation factors based on an aggregation of retained ones of the donor adjustment factors, the retained ones of the donor adjustment factors selected based on the first reduced donor factor set and the second reduced donor factor set, the imputation factors to reduce error in the correction.