Activation architecture for processing digital assets and related physical products

US12131283B2 · kind B2 · utility

Assignee

• adidas AG · DE

Inventors

• Andrea Nieto · Portland, US
• Carl Arnese · Portland, US
• Ryan Dangaran · Wilsonville, US
• Todd Ames · York, US
• Erika Wykes-Sneyd · Bubenreuth, DE

Key dates

• Filing date: Sep 14, 2022
• Grant date: Oct 29, 2024
• Expiry date: Sep 14, 2042

Classification

• Technology area (CPC G): Physics
• CPC primary: G06F21/1015
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and method disclosed herein provide a digital asset system that interconnects the processing of digital assets and related physical products within an enterprise network. Digital assets may be generated and updated based on a number of factors including the interactions with the digital asset within the enterprise network and the physical and commercial attributes of the related physical products. Digital assets may be dynamically updated on real-world conditions and utilized to facilitate cross-system interaction between users, manufacturing, and user engagement systems.