System and method for enriching digital advertisement bid requests in real-time bidding
US12131351B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 2, 2021 |
| Grant date | Oct 29, 2024 |
| Priority date | — |
| Expiry date | Sep 2, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/285
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method and system for enriching bid requests for real-time bidding on a digital advertisement placement are provided. The method comprises processing a received bid request to extract at least one data point, wherein the bid request is received from a website requesting placement of a digital advertisement; causing generation of at least one enriched data point based on the at least one extracted data point; and associating the at least one enriched data point with the received bid request to allow a refined real-time bidding on a placement of a digital advertisement in a webpage of the website in response to the bid on the received bid request.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.