Methods and apparatus to estimate census level impressions and unique audience sizes across demographics

US12148001B2 · kind B2 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Michael Sheppard · Holland, US
• Edward Murphy · Montville, US
• Beate Sissenich · New York, US
• Edmond Wong · New York, US
• Jing Liu · Nanhu, CN
• Ludo Daemen · Duffel, BE

Key dates

• Filing date: Apr 18, 2022
• Grant date: Nov 19, 2024
• Expiry date: Apr 18, 2042

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0242
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A disclosed example includes determining a plurality of cross-demographic total census parameter values based on ratios of third-party impression counts and third-party audience sizes, selecting a first cross-demographic total census parameter value as an upper bound constraint from the plurality of cross-demographic total census parameter values based on comparisons between ones of the plurality of cross-demographic total census parameter values, selecting a second cross-demographic total census parameter value from the plurality of cross-demographic total census parameter values based on the second cross-demographic total census parameter value being less than the upper bound constraint, determining a first census-level audience size based on the second cross-demographic total census parameter value, and determining a first census-level impression count based on the second cross-demographic total census parameter value.