System and method for ad keyword scoring
US12154129B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 11, 2023 |
| Grant date | Nov 26, 2024 |
| Priority date | — |
| Expiry date | Aug 11, 2043 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0247
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for providing network activity performance data in a content infrastructure. Instructions stored in the system or apparatus, when executed by processors, cause the processors to: identify a content item provided by a content provider device; calculate a set of keyword scores for the set of keywords, each keyword score calculated to measure a relationship between a semantic word cluster of the keyword and a semantic word cluster of an other content for which the content item was previously selected; determine an effect that a particular keyword of the set of keywords has on the online content selection process based on the set of keyword scores; generate a report indicating the effect that the particular keyword has on the online content selection process; and provide, via a network, the report to a client device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.