Dynamic evaluation and use of global and contextual personas
US12154135B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 7, 2023 |
| Grant date | Nov 26, 2024 |
| Priority date | — |
| Expiry date | Sep 7, 2043 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0268
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods for content selection and presentation are disclosed. Training data including indicating one or more interactions with one or more content elements and associated with one of a plurality of individual contexts is received. A selection model is trained by applying a reinforcement learning mechanism and an individual explore-exploit mechanism. A context for a user is selected by applying the selection model, which is configured to determine an expected future reward value of at least one of the plurality of individual contexts, determine an expected future reward value of a global context based on a past click-through rate, a reward value, and a future click-through rate, and, select the global context or one of the one or more individual contexts based on a comparison of the expected future reward values.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.