Contextual targeting based on metaverse monitoring
US12154139B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 2, 2023 |
| Grant date | Nov 26, 2024 |
| Priority date | — |
| Expiry date | May 2, 2043 |
Classification
- Technology area (CPC A)Human Necessities
- CPC primaryA63F2300/535
- WIPO fieldFurniture, games
- WIPO sectorOther fields
Abstract
Systems are disclosed for determining contextual segments for targeting contextual advertising in metaverses. The system can deploy an observer avatar in a metaverse to capture information inside a portion of a metaverse from behaviors and interactions of a target user avatar. The observer avatar can capture audio, video, images, and text perceived by the observer avatar in the area of the user avatar, along with metadata describing the captured information. Using the captured observations, the system can determine contextual segments classifying the portion of the metaverse. Using a library of the contextual segments, advertisers can distribute contextually targeted advertisements.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.