Systems and methods for dynamically inserting content item slots in an information resource
US12154144B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 17, 2023 |
| Grant date | Nov 26, 2024 |
| Priority date | — |
| Expiry date | May 17, 2043 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/02
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods for dynamically inserting content into webpages. A computing device can receive an information resource. The computing device can receive a content item for insertion at one of the candidate content insertion locations of the information resource. The computing device can identify candidate content insertion locations for insertion of the content item based on locations of one or more elements on the information resource. The computing device can monitor for a scroll event on the information resource. The computing device can identify a portion of the information resource to be displayed within the viewport of the application subsequent to processing the event. The computing device can determine that one of the candidate insertion locations is within or below the viewport. The computing device can set a content slot at the determined content insertion location. The computing device can insert, at the content slot, the content item.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.