Delivery forecast computing apparatus for display and streaming video advertising
US12167103B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 1, 2022 |
| Grant date | Dec 10, 2024 |
| Priority date | — |
| Expiry date | Sep 1, 2042 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG16Y10/45
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A forecast for compatible advertisement opportunities, compatible with a class of advertisements, that will be available over a future time period is generated. For a content item associated with one or more advertisement opportunities, one or more compatible advertisement opportunities of the one or more advertisement opportunities are determined based on characteristics of the class of advertisements. Expected output of the content item over the future time period may be determined from historical data of output of other content items similar to the content item, and may be adjusted based on additional information, such as actual output of the content item. The forecast may be generated from the compatible advertisement opportunities associated with the content item and the expected output of the content item.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.