System and process to create a lookalike model for a target audience to deliver advertisements
US12169849B2 · kind B2 · utility
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16Claims
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Key dates
| Filing date | Dec 22, 2022 |
| Grant date | Dec 17, 2024 |
| Priority date | — |
| Expiry date | Dec 22, 2042 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and process to create a lookalike model for a target audience to deliver advertisements are disclosed. According to one embodiment, the method comprises selecting survey data from a survey database that relates to an advertisement. A heterogenous treatment effect (HETE) model is trained on the survey data. Persuadable customers are identified from the survey database for the advertisement based on the HETE model. An optimized customer list is generated using personally identifiable information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.