Methods and apparatus to calibrate audience measurement ratings based on return path data
US12170818B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 8, 2023 |
| Grant date | Dec 17, 2024 |
| Priority date | — |
| Expiry date | Jun 8, 2043 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/66
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to calibrate media ratings based on return path data are disclosed. An apparatus includes programmable circuitry to execute machine readable instructions to: determine a subscriber calibration factor for media based on first panel tuning information obtained from first metering devices in first panelist households that subscribe to a content provider that provides media through return path data (RPD) devices; determine a nonsubscriber calibration factor for the media based on second panel tuning information obtained from second metering devices in second panelist households that do not subscribe to the content provider; and determine a final rating for the media based on an initial rating and at least one of the subscriber calibration factor or the nonsubscriber calibration factor, the initial rating based on RPD tuning information obtained from RPD devices in subscriber households that subscribe to the content provider.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.