Content item selection for goal achievement

US12175387B2 · kind B2 · utility

Assignee

• YAHOO ASSETS LLC · US

Inventors

• Eric Bax · Altadena, US
• Kimberly Williams · Mount Pleasant, US
• Lisa Giaffo · Pasadena, US
• Nikki Mia Williams · Gardena, US
• John Donald · Los Angeles, US
• Melissa Gerber · Los Angeles, US
• Tanisha Sharma · Los Angeles, US

Key dates

• Filing date: Dec 17, 2019
• Grant date: Dec 24, 2024
• Expiry date: Apr 29, 2043

Classification

• Technology area (CPC G): Physics
• CPC primary: G16H20/60
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

One or more computing devices, systems, and/or methods for content item selection for goal achievement are provided herein. A goal of a user is identified. A model is utilized to evaluate the goal, user information, and a set of content items to generate predictions for the content items of how likely each content item will be a causation factor of the user making progress towards the goal in response to the user being provided with each content item. A target content item is selected from the set of content items based upon the target content item having a predicted likelihood of being the causation factor above a threshold. The target content item is provided through a registered media channel accessible through a device of the user.