Privacy preserving advertising network
US12189808B1 · kind B1 · utility
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18Claims
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Key dates
| Filing date | Jun 26, 2020 |
| Grant date | Jan 7, 2025 |
| Priority date | — |
| Expiry date | Aug 15, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q2220/00
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods for performing operations comprising: storing, by one or more processors of a server, an encrypted profile for a user; receiving encrypted information from a first application that is installed on a user device associated with the user; updating the encrypted profile based on the received encrypted information without the server decrypting the profile and the information; selecting a first advertisement from a plurality of advertisements based on the updated encrypted profile; and transmitting the first advertisement to the user device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.