Systems and methods to improve presentation of advertisements

US12190355B2 · kind B2 · utility

Assignee

• Adeia Guides Inc. · US

Inventors

• Reda Harb · Tampa, US
• Vishwas Sharadanagar Panchaksharaiah · Survanagiri, IN
• Poovarasan Chitravel · Ayanambakkam, IN
• Pawan Nagdeve · Kanchinakote, IN
• Gudimetla Baby · Vemula, IN
• Sambeet Burma · Kanchinakote, IN

Key dates

• Filing date: Sep 20, 2021
• Grant date: Jan 7, 2025
• Expiry date: Sep 20, 2041

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods are provided for generating an advertisement for output based on an item on a wish list. A request to obtain media content is received at a computing device, and a user profiled associated with the media content is identified. A wish list associated with the user profile is accessed, and an item on the wish list is identified. A first advertisement is identified, wherein the first advertisement is based on the identified item. A representation of the first advertisement and the media content are received at the computing device. A representation of the first advertisement and the media content are generated for output at the computing device.