Techniques for presenting graphical content in a search result

US12197525B2 · kind B2 · utility

Assignee

• Google LLC · US

Inventors

• Senthil Kumar Hariramasamy · Los Altos, US
• Omar Frazer Restom · San Francisco, US
• Abhinav Gaiha · Mountain View, US
• Bhavika Goyal · San Francisco, US
• Rushil Grover · San Jose, US

Key dates

• Filing date: Sep 6, 2023
• Grant date: Jan 14, 2025
• Expiry date: Sep 6, 2043

Classification

• Technology area (CPC G): Physics
• CPC primary: G06V2201/09
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Techniques for presenting a search result with an improved user interface. A computer system can receive, from a user device, a request for a content item. Additionally, the system can select, based on the request, a first content item from a plurality of content items. The first content item can be associated with an organization image and an organization name of an organization. Moreover, the system can process, using one or more machine-learned model, the organization image to determine whether the organization image is acceptable to be presented in the search result. Subsequently, the system can transmit, to the user device, the first content item and the organization image to be presented in the search result.