Methods and apparatus to assign viewers to media meter data
US12200303B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 1, 2023 |
| Grant date | Jan 14, 2025 |
| Priority date | — |
| Expiry date | Sep 1, 2043 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4667
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes processor circuitry to execute computer readable instructions to at least: identify a candidate household from a plurality of second households to associate with a first household based on an analysis of a first duration of time first media was presented by a first media presentation device and a second duration of time second media was presented by second media presentation devices; match different ones of first panelists of the first household with matching ones of second panelists of the candidate household; and impute respective portions of the first duration of time to the different ones of the first panelists based on portions of the second duration of time for which the matching ones of the second panelists of the candidate household were exposed to the second media.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.