Distributed content serving
US12205148B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 3, 2021 |
| Grant date | Jan 21, 2025 |
| Priority date | — |
| Expiry date | Feb 22, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W12/68
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method, system and product including obtaining offline user information at an end device, wherein the offline user information is obtained from offline sensors of the end device; based on the offline user information, generating a user profile indicating that a user of the end device matches at least one micro-segment, wherein the at least one micro-segment comprises at least one detailed population category; based on the at least one micro-segment, selecting a campaign from a set of one or more campaigns retained at a server, wherein the campaign comprises one or more rules for displaying at least one content item; monitoring the offline sensors of the end device to identify real time user activities; and upon identifying, based on the real time user activities, that a rule of the one or more rules for displaying a content item is complied with, displaying the content item in the end device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.