Systems and methods for content customization
US12206925B2 · kind B2 · utility
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Key dates
| Filing date | Jul 20, 2022 |
| Grant date | Jan 21, 2025 |
| Priority date | — |
| Expiry date | Apr 21, 2043 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N20/20
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods for content customization are provided. One aspect of the systems and methods includes receiving dynamic characteristics for a plurality of users, wherein the dynamic characteristics include interactions between the plurality of users and a digital content channel; clustering the plurality of users in a plurality of segments based on the dynamic characteristics using a machine learning model; assigning a user to a segment of the plurality of segments based on static characteristics of the user; and providing customized digital content for the user based on the segment.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.