Promotion planning for managing allocation of inventory mix utilizing an optimization framework
US12211060B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 12, 2023 |
| Grant date | Jan 28, 2025 |
| Priority date | — |
| Expiry date | Jan 12, 2043 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0224
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system is provided that generates values associated with a promotion impact measure for each promotional campaign based on historical data and an expected audience. A number of inventory units is determined for each promotional campaign that corresponds to a promotion inventory utilization type, based on a difference in estimated demand value for the inventory units for a specified duration for a scatter inventory utilization type and current value of actual demand units for the specified duration and a gross sum of the values for defined number of weeks of each promotional campaign and a plurality of constraints. Inventory units are allocated among each inventory utilization type based on number of inventory units for each promotional campaign to meet defined parameters for the defined amount of inventory units for specified durations until the end of the specified upcoming time-frame. Content is distributed via a channel based on allocated inventory units.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.