Method and apparatus for real-time personalization

US12212638B2 · kind B2 · utility

Assignee

• Zeta Global Corp. · US

Inventors

• Barney Govan · Walnut Creek, US
• Wynn Vonnegut · San Francisco, US
• Christian Monberg · San Francisco, US

Key dates

• Filing date: Jun 7, 2023
• Grant date: Jan 28, 2025
• Expiry date: Jun 7, 2043

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/53
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A computer-implemented method for generating content recommendations for content items, each content item associated with one of a plurality of customers, the method comprising: receiving, by a network-connected server, a content request from a requesting user, the content request comprising a user identifier and a customer identifier; retrieving request parameters from a computer-implemented parameter service, the request parameters comprising indicia of a plurality of models and parameters for the models; retrieving user data comprising a set of indicia of recommendable resources associated with the customer identifier; routing the content request, request parameters and user data to a plurality of ranking and optimization component, each component generating a recommendation score for each recommendable resource; generating content recommendations based on the recommendation score which content recommendations are returned to the requesting user and stored by the server as a recommendation event within a repository of recommendation events; evaluating the relative efficacy of the one or more components, which models are returned to the requesting user and stored by the server as…