Method and system for granular-level segmentation of users based on activities on webpages in real-time
US12223519B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 22, 2021 |
| Grant date | Feb 11, 2025 |
| Priority date | — |
| Expiry date | Oct 14, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0254
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present disclosure provides a computer-implemented method and system for granular level segmentation of users based on online activities on a webpage in real-time. The computer-implemented method and system corresponds to a user segmentation system. The user segmentation system receives a first set of data associated with a plurality of users. The user segmentation system fetches a second set of data. The user segmentation system obtains a third set of data. The user segmentation system analyzes the first set of data, the second set of data and the third set of data using one or more machine learning algorithms. The user segmentation system creates one or more segments based on analysis performed on the first set of data, the second set of data and the third set of data. The user segmentation system initiates one or more marketing campaigns for the one or more segments.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.