System and method for optimizing online marketing based upon relative advertisement placement
US12243075B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | May 26, 2023 |
| Grant date | Mar 4, 2025 |
| Priority date | — |
| Expiry date | May 29, 2043 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0256
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method for optimizing target content on a search results webpage includes receiving source code defining the webpage from a search engine server. The method further includes processing the source code to identify a target source code block in the source code, the target source code block defining, at least partially, the target content. The method further includes processing the target source code block to determine a relative metric for the target content with respect to a layout of the search results webpage. Thereafter, the relative metric may be utilized to optimize advertising expenditures in order to improve a relative position of the target content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.