Methods and apparatus to improve media monitoring by adjusting for co-viewing
US12250065B2 · kind B2 · utility
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4References
19Claims
0Family size
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Key dates
| Filing date | Oct 31, 2017 |
| Grant date | Mar 11, 2025 |
| Priority date | — |
| Expiry date | Jul 16, 2040 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/18
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, apparatus, and articles of manufacture are disclosed. An example apparatus includes a co-viewing calculator to calculate a co-viewing factor corresponding to a demographic of panelists based on exposure information, an exposure time calculator to calculate a number of census co-viewer exposure minutes based on the co-viewing factor, a data aggregator to determine an aggregate exposure time total based on census exposure information and the number of census co-viewer exposure minutes, and a report generator to generate a report including the aggregate exposure time total.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.