Providing and displaying search results in response to a query
US12266006B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 25, 2023 |
| Grant date | Apr 1, 2025 |
| Priority date | — |
| Expiry date | Oct 8, 2043 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0201
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An online system displays search results in response to a query by receiving a query from a customer. An online system accesses a set of candidate items and computes a relevance score and personalization score for each item. The online system computes the relevance score based on query data and item data and may normalize the relevance score. The online system computes the personalization score based on item data, such as an item embedding, and user data, such as a user embedding. The online system computes a query specificity score and adjusts the personalization score with the query specificity score such that generic queries have high personalization scores and specific queries have low personalization scores. The online system combines the relevance and personalization scores for each candidate item into a ranking score and displays the candidate items to the customer based on their ranking scores.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.