Method of enhancing customer relationship management content and workflow
US12271436B2 · kind B2 · utility
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23References
20Claims
0Family size
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Key dates
| Filing date | Feb 27, 2023 |
| Grant date | Apr 8, 2025 |
| Priority date | — |
| Expiry date | Feb 27, 2043 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/564
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Forward-looking sales activities are poorly served by existing Customer Relationship Managements systems, as the customer information those systems maintain by definition does not include the speculatively interested “leads” pursued in initial sales contacts. An Enrichment database, asynchronously loaded with corporate and optionally individual contact information in anticipation of use, provides real-time access to information in support of such first customer contacts. The Enrichment information may also be used to expedite creation and revision of CRM records.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.