Method for serving interactive digital advertising content to a user within a streaming platform
US12279021B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 3, 2023 |
| Grant date | Apr 15, 2025 |
| Priority date | — |
| Expiry date | Nov 3, 2043 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4725
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
One variation of a method includes, during a pause event that pauses playback of a digital video rendered within a display of a primary device: triggering playback of a video advertisement rendered in replacement of the digital video during the pause event; and, during playback of the video advertisement, rendering a digital identifier within the display, the digital identifier including a pointer to an electronic document including content associated with the video advertisement. The method further includes, during playback of the video advertisement, in response to a scan event that captures the digital identifier and initiated at a secondary device distinct from the primary device: pausing playback of the video advertisement at the primary device; triggering playback of the digital video, in replacement of the video advertisement, at the primary device; and triggering the secondary device to navigate to the electronic document based on the pointer.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.