Machine learning system to predict causal treatment effects of actions performed on websites or applications
US12288144B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 12, 2024 |
| Grant date | Apr 29, 2025 |
| Priority date | — |
| Expiry date | Apr 12, 2044 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY02D10/00
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods for computing a causal uplift in performance of an output action for one or more treatment actions in parallel are described herein. In an embodiment, a server computer receives interaction data for a particular period of time which identifies a plurality of users and a plurality of actions that were performed by each user of the plurality of users through a particular graphical user interface during the particular period of time. The server computer uses the interaction data to generate a feature matrix of actions for each user, and a set of confounding variables included to minimize spurious correlations. The feature matrix is then used to train a machine learning system, using data identifying a user's performance or non-performance of each action as inputs and data identifying performance or non-performance of a target output action as the output. A treatment effect is then computed for a treatment action by generating a simulated treatment matrix where all values for the treatment action are set to true, computing an average of outputs from the machine learning system using the simulated treatment matrix, generating a simulated control matrix where all valu…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.