Patent · US Active

Edge bidding system for online ads

US12288228B2 · kind B2 · utility

0Cited by
3References
20Claims
0Family size

Assignee

Inventors

Key dates

Filing dateApr 24, 2023
Grant dateApr 29, 2025
Priority date
Expiry dateMay 15, 2043

Classification

  • Technology area (CPC G)Physics
  • CPC primaryG06F16/972
  • WIPO fieldComputer technology
  • WIPO sectorElectrical engineering

Abstract

A request for a page is received. The page is provided at least in part by determining dynamically a content element for the page. An auction to determine a winning bid is conducted prior to providing the page in response to the request and the content element determined based at least in part on the auction winner.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.