Patent · US Active

Dynamic advertisement stream replacement

US12289562B2 · kind B2 · utility

0Cited by
16References
18Claims
0Family size

Assignee

Inventors

Key dates

Filing dateNov 13, 2023
Grant dateApr 29, 2025
Priority date
Expiry dateNov 13, 2043

Classification

  • Technology area (CPC H)Electricity
  • CPC primaryH04N21/812
  • WIPO fieldAudio-visual technology
  • WIPO sectorElectrical engineering

Abstract

Mechanisms are provided for replacing default advertisement streams in a media stream with replacement advertisement streams. User profile information is obtained for a particular user and/or device. A default advertisement stream is identified and replaced with advertisement streams selected using the user profile information. Timestamp information and sequence number information is maintained to allow uninterrupted delivery of the modified media stream while customizing media streams for particular users.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.