Generating and evaluating insertion markers in media
US12294771B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 30, 2022 |
| Grant date | May 6, 2025 |
| Priority date | — |
| Expiry date | Jan 11, 2043 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
An insertion marker mechanism may be used to generate and evaluate insertion markers in media content. The system may place candidate markers at silent pauses and/or anomalies such as changes in pitch/timbre of an audio signal, and/or at points where a video has a blank screen. In response to a request for the media content, the system may place secondary content at a subset of the candidate markers. The system may select different insertion markers in response to different playback requests of the content. Based on feedback such as user engagement with the secondary content and/or drop rate, the system may determine which insertion markers correlate with better engagement and/or retention. Based on the feedback, the system may prioritize content insertion at better performing markers, while continuing to insert a smaller proportion of secondary content randomly at lower performing markers to monitor for changes in user behavior over time.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.