Programmatic merchandising system and method for increasing in-store transaction conversions via heuristic advertising
US12307474B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 11, 2023 |
| Grant date | May 20, 2025 |
| Priority date | — |
| Expiry date | May 17, 2043 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An automated advertising scheduling and distribution process reacts to the effectiveness of sales data. A hosted platform creates location-specific playlists based on key consumer variables that impact buying behavior, and dynamically performs data analytics. Utilizing a programmatic system and machine learning algorithmic methodology, the platform gathers data from the retailer's data warehouse and automatically pulls location-by-location sales data while simultaneously collecting playback data. If sales are not being affected on the particular item that is being promoted, then the platform may be configured to replace that message with a promotional message for another product with a higher likelihood of engagement and conversion. This virtual feedback loop ensures that the platform is optimizing the most effective series of promotional messages for any given location. The content management administrator accordingly delivers relevant advertising/messages to various display screens integrated into fuel pumps, through the store, and to retailer loyalty program applications.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.