Responsive advertisement footprint and framework
US12307489B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Dec 27, 2021 |
| Grant date | May 20, 2025 |
| Priority date | — |
| Expiry date | Dec 27, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A responsive advertising system is described herein that provides a single responsive advertisement footprint that can work cross any screen size or ad placement and converge online and mobile advertising. Bringing together everything in a way to contain or include various formats or components in a common toolkit is presented for the first time herein. The system allows a given advertisement unit to be flexible enough to change size and shape to work across different publishing properties (e.g., website, mobile application, email, and so forth) in an efficient, optimizable, trackable, and universal way. Thus, the responsive advertising system allows advertisers to expand their reach to more device types while reducing administrative burden in managing multiple advertisements for cross-screen or channel delivery.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.