System, method, and computer program product for generating a synthetic control group

US12314976B2 · kind B2 · utility

Assignee

• Visa International Service Association · US

Inventors

• Pulkit Aggarwal · San Jose, US
• Paul Max Payton · Burlingame, US
• Lace Cheung · San Francisco, US
• Suresh Krishna Vaidyanathan · Dublin, US

Key dates

• Filing date: Aug 28, 2023
• Grant date: May 27, 2025
• Expiry date: Aug 28, 2043

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0202
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Described are a system, method, and computer program product for generating a synthetic control group. The method includes receiving transaction data associated a first set of transaction accounts in a first time period and generating a synthetic control group including a subset of transaction accounts. The method also includes determining, for each transaction account of the synthetic control group, a propensity score representative of a likelihood of said transaction account being associated with a test group, and a predictive spending score for a second time period. The method further includes balancing the synthetic control group and altering at least one operational parameter of a computer-implemented advertisement program to be executed in a second time period based on the transaction data and the synthetic control group. The method further includes executing the computer-implemented advertisement program in the second time period based on the at least one operational parameter that was altered.