Adjust ads auction using predicted user response to an in-ad survey
US12321983B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 2, 2024 |
| Grant date | Jun 3, 2025 |
| Priority date | — |
| Expiry date | Jul 2, 2044 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N20/00
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method and system for adjusting ads auction using predicted user responses to an in-ad survey is provided. The method includes (1) providing a content item associated with an actionable object, which when selected, causes a computing device to present a plurality of interactive elements each corresponding to a different one of a plurality of reasons for restricting the content item; (2) receiving, from the computing device, data indicating a particular reason, of the plurality of reasons, for restricting the content item, and the particular reason corresponding to a particular interactive element, of the plurality of interactive elements, that was selected by the user; and (3) updating, using the received data, a content selection model for selecting content items, wherein the content selection model is associated with the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.