Method and system for digital webpage testing
US12326803B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 10, 2021 |
| Grant date | Jun 10, 2025 |
| Priority date | — |
| Expiry date | Oct 15, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0201
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A system and method for digitally testing a webpage are disclosed herein. The system receives, via one or more application programming interface (API) endpoints, user data. The user data includes one or more indications of one or more users interacting with the one or more variants of the webpage. The system inputs the one or more indications into a machine learning model. The machine learning model includes a Bayesian multi-arm bandit algorithm. The system generates, using the machine learning model, one or more results comprising causal performance estimates and a set of decision rules to adaptively design further testing experiments based on the causal performance estimates. The system generates a portal accessible to one or more end users. The portal includes the one or more results.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.