Methods and apparatus to correct misattributions of media impressions
US12328474B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 2, 2023 |
| Grant date | Jun 10, 2025 |
| Priority date | — |
| Expiry date | Jun 30, 2043 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F7/523
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, apparatus, and articles of manufacture to correct misattributions of media impressions are disclosed. An example method includes obtaining first demographic-based impressions transmitted via a network in response to access to media by a first set of individuals, obtaining, from a database, second demographic-based impressions of the media accessed by a second set of individuals, and multiplying a vector of database proprietor impression data from the database by a pseudo-inverse matrix representative of misattribution data among a first and second set of individuals to calculate corrected demographic-based impression values.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.