Techniques for generating analytics reports

US12333558B2 · kind B2 · utility

Assignee

• Google LLC · US

Inventors

• Matthew Thompson Walter · Ladera Ranch, US
• Michael Joseph Valenty · Carlsbad, US
• Sundardas Samuel Dorai-Raj · Campbell, US
• Moshe Lichman · Brooks Road, US
• Manish Agrawal · San Jose, US
• Joseph Craig Kelly · Jacksonville, US
• Michael Andrew Wallace · San Francisco, US
• Stephen Paul Ganem · Talbert, US

Key dates

• Filing date: Jun 17, 2022
• Grant date: Jun 17, 2025
• Expiry date: Jun 17, 2042

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0633
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Techniques for generating a report for a website are presented herein. A method can include accessing, by one or more computing devices, a plurality of unidentified events. Each event in the plurality of unidentified events can be associated with one or more properties. Additionally, the method can calculate, using a machine-learned prediction model, a number of pseudo users associated with the plurality of unidentified events based on an event-to-user-ratio and a total number of unidentified events. Moreover, the method can include assigning a first event from the plurality of unidentified events to a first pseudo user based on the one or more properties of the first event. Furthermore, the method can include generating the report for the website. The report includes information derived from the first event being assigned to the first pseudo user.