Addressable content item insertion
US12342008B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 12, 2022 |
| Grant date | Jun 24, 2025 |
| Priority date | — |
| Expiry date | Sep 12, 2042 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/84
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems, apparatuses, and methods are described for identifying addressable advertisement slots in media/video streams and utilizing the addressable advertisement slots. The identifying and/or the utilizing may be based on metadata associated with the media/video streams and/or viewers/audiences associated with different distributors/operators. The metadata, which may be collected from a content provider or a third-party suppliers, may be provided, via out-of-band signaling, to the different distributors/operators. The different distributors/operators may use information in the metadata to use identified addressable advertisement slots (e.g., by inserting different advertisements specifically targeted to those viewers/audiences associated with a particular distributor) and potentially generate a higher cost per thousand impressions (CPMs).
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.