Systems and methods for determining customer lifetime value
US12346917B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 4, 2023 |
| Grant date | Jul 1, 2025 |
| Priority date | — |
| Expiry date | Dec 4, 2043 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A system including one or more processors, and one or more non-transitory computer-readable media storing computing instructions that, when executed on the one or more processors, cause the one or more processors to perform operations: segmenting each respective user of one or more users into a respective user state of one or more respective user states; predicting, using a machine learning LTV update model, a respective LTV for each respective user of the one or more users; determining a respective transition path from the respective user state of the respective user to a different respective user state; determining a respective online advertisement to transition a respective user of the one or more users from a respective transition state to the different respective user state; and displaying the respective online advertisement for the respective user of the one or more users. Other embodiments are disclosed herein.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.