Methods and apparatus to determine additive reach adjustment factors for audience measurement
US12348817B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 31, 2022 |
| Grant date | Jul 1, 2025 |
| Priority date | — |
| Expiry date | Jan 17, 2043 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4667
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, apparatus, systems, and articles of manufacture to determine an additive reach adjustment factor for audience measurement are disclosed. An example apparatus for additive reach adjustment includes at least one memory, machine readable instructions, and processor circuitry to execute the machine readable instructions to identify a first probability, the first probability associated with a population tuning to a marketing campaign, the tuning including missing data, identify a second probability, the second probability associated with the population not tuning to the marketing campaign or the tuning including missing data, determine an additive reach adjustment based on a compound probability and a no-tuning probability, the compound probability and the no-tuning probability determined using the first probability and the second probability, and credit a population exposed to the marketing campaign to include missing impressions based on the additive reach adjustment.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.