Programmatic ingestion and zoned cable delivery of linear TV in ad auction environments
US12367511B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 6, 2023 |
| Grant date | Jul 22, 2025 |
| Priority date | — |
| Expiry date | Mar 6, 2043 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Disclosed is delivering and closing out viewership priced spots in zoned cable delivery of linear TV, assembling past measured viewership data within a zone for a TV spot in a program, by aggregating records and augmenting aggregated logs with viewers' demographic data. This includes running an automated auction for advertising, at five minutes or less before airtime, announcing the spot, providing the past viewership data augmented with demographic data, with bids accepted for a rate, accepting and selecting a winning bid, provisioning an ad corresponding to the winning bid rate for an operator to deliver to the zone, after selecting the bid and before the airtime. After airing the ad, included is processing collected delivery logs within ten minutes of receipt, calculating current measured viewership during the spot, calculating an extended price, and reporting to a winning bidder the extended price, within six hours of airing the ad.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.