Transformers adapted for predictive targeting based on web browsing history
US12373738B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 3, 2024 |
| Grant date | Jul 29, 2025 |
| Priority date | — |
| Expiry date | Jun 3, 2044 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0255
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Some embodiments described herein relate to computer implemented methods and/or memory (e.g., a non-transitory, processor-readable medium) storing code configured to be executed by a processor to cause the processor to perform the method. The method can include training a first transformer with a plurality of website visitation records to predict a missing website in a sequence of websites. The first transformer can include a foundation model and a first prediction head. A second transformer model can be trained with a plurality of conversion event data to predict a probability of a conversion event occurring. The second transformer model can include the foundation model and a second prediction head.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.