Story-based, multi-screen advertising framework
US12380471B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Oct 25, 2013 |
| Grant date | Aug 5, 2025 |
| Priority date | — |
| Expiry date | Oct 25, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0276
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A responsive advertising system is described herein that provides an advertising solution for responsive, multi-screen website design. The system allows an advertisement to change based on events, actions of the user, or other criteria that the advertiser specifies, such that the actual content of the advertisement evolves in a kind of story line. If a user first accesses a website with an embedded advertisement on the user's desktop computer, the user may see a first version of the advertisement. If the user accesses the site again from the user's smartphone or other mobile device, then the system can serve a different version of the advertisement. Thus, the system provides an advertisement authoring and serving platform that allows for the creation of a new type of highly responsive advertisement that changes over time and across devices to tell a cohesive story and does so in a unified advertising unit format.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.