Representation parameter adjustment using separate models
US12389054B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 30, 2022 |
| Grant date | Aug 12, 2025 |
| Priority date | — |
| Expiry date | Nov 30, 2043 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8126
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
In some embodiments, a method receives a line item factor for a line item at a first model. The method receives a competition factor at a second model. The first model generates a first value for a representation parameter based on the line item factor. The representation parameter is used to generate a representation for estimating selection of the instance of supplemental content for the line item for delivery. The second model generates a modification factor based on the competition factor. The modification factor is configured to modify the first value for the representation parameter based on competition from other line items to select the instance of supplemental content for the line item for delivery. The method modifies the first value for the representation parameter using the modification factor to generate a second value for the representation parameter where the second value is used to generate the representation.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.